WHO WE ARE
We provide services beyond research to steer businesses toward their full potential.
Rakit Insights is a boutique research agency specializing in strategic insights to drive impactful brand and product decisions.
Inspired by our namesake, RAKIT, the Indonesian raft, we enhance your strengths, integrate new market insights, and serve as your constant guide.
WHO WE ARE FOR
Crafted for the strategic minds, the creative disruptors, and game changers.
We work with partners from all sectors, from startups to global brands - and we're always keen to meet new ones who share our values.
HOW WE DO IT
Empowering Sustainable Growth
Through close collaboration, we identify your unique needs, maximizing existing resources amidst economic uncertainty. Our approach blends tech, data, and expertise for efficient, actionable research.
#1 Conjoint Collaboration
Not just observers, we integrate into your team, collaborating to understand your unique challenges.
#2 Expert Excellence
Collaborating with seasoned marketers, we bring decades of experience in business, brand strategy, creative, and media to ensure actionable research.
#3 Streamlining & Future Focus
Integrating human expertise with cutting-edge tech, we empower efficient pathways to sustainable growth, offering foresight for potential game-changers.
Services
Regardless of your company's stage,
We're her to guide you through the uncertainties of business.
Shoreline Planning
Discovery Stage
Gathering materials and crafting the blueprint for your company.
Rakit Construction
Idea / Concept Test
Building and testing the materials, ensuring it's seaworthy.
Sailing to New Horizons
Growth / Expansion
Expanding territories and exploring new markets.
Steady Cruising
Established / Maturity
Navigating established routes, maintaining balance and pace.
Our Work
Marketing localization is a crucial factor for global brands. In this research, we collaborated with Spotify to conduct a pre-test of their creative communications. This step is essential to ensure that the global campaign is effectively translated and resonates well with the Indonesian market. By doing so, the team aims to enhance the campaign's relevance and impact on local audiences.
Our Work
In collaboration with Brightspot Mall 2024, we conducted a survey to identify the behavior of Brightspot consumers. As a boutique research agency, we go beyond conventional data collection by offering creative methods for gathering and presenting insights. At Brightspot, we customized our approach by offering 80s-themed incentives and creating an engaging booth for the target audience.
Our Work
In collaboration with the Surabaya Government and Kalista, we evaluate customer satisfaction with electric buses compared to conventional public transport, contributing to the growth of electric vehicles.
Our Work
In our digitalization initiative, Rakit collaborated with the Indonesian Heritage Agency (BLU Museum Cagar Budaya) to evaluate existing technology, personnel, and processes. Our goal was to identify gaps and growth opportunities, paving the way for a successful move toward digitalization.
